Managing GetResponse Newsletters
Newsletters are used to send more detailed information to your subscriber list. Use the functions to create, edit and manage newsletter content and scheduling.
Creating a New HTML Newsletter
To send an HTML newsletter:
1. Click the Messages tab to display message management tasks (see Figure 1).
Figure 1: Messages tab.
2. Click Create Newsletter. The Plain or HTML message page displays (see Figure 2).
Figure 2: Creating a Plain or HTML Newsletter.
3. Select the campaign from the Your current campaign drop-down list.
4. To make a formatted HTML newsletter using a template, click Choose HTML format. The Choose Message template page displays (see Figure 3).
Figure 3: Choosing a Message Template.
5. To view the available templates, use the scroll bar to find the appropriate template category and click the category. Template images display on the right side of the page. Scroll through the template images using the page numbers and page navigation arrows.
6. Click a template image to select it. A pop-up menu (see Figure 4) prompts to add the template to your favorites list.
Figure 4: Adding a Template to Your Favorites.
7. To select a color scheme, click a color version. The HTML newsletter editor displays (see Figure 5).
Figure 5: Editing an HTML Newsletter.
Note: The HTML newsletter editor displays the newsletter with placeholder text to make it easier to see how the message will be formatted. Replace the placeholder text with your own to create your newsletter.
8. Select the sending e-mail address using the From drop-down list. To add more From field items, click Add a new From Field.
9. Enter a subject line in the Subject field.
10. To personalize the subject line with subscriber information, place the cursor in the desired location and click Personalize. A list of subscriber fields displays (see
Figure 6).
Figure 6: Personalizing the Subject Line.
11. Select one or more data fields from the list.
12. To replace the placeholder text and replace with your own information, select the block of text and type new text or paste the from a text editor.
13. Delete any placeholder text that is not needed.
14. To personalize newsletter content, place the cursor in the text and click Personalize. A list of subscriber fields displays (see Figure 6).
15. Use the editing toolbar buttons to format the text (see Figure 7). Refer to Table 2 for a description of toolbar features.
Figure 7: HTML Editor Toolbar.
17. To insert multimedia, click the multimedia icon on the toolbar. Browse existing audio, video, photo or document files stored in the multimedia gallery for the account. Click Add to insert into the page.
18. To use a template, click Load Saved Template from the editor toolbar and select the template from the list.
Note: Use this option before customizing newsletter content or formatting. The existing newsletter text and formatting will be replaced when the template is loaded.
19. To insert a link to a survey, click the survey icon on the toolbar and select the survey from the list.
Note: The survey must be configured prior to creating the newsletter.
20. To insert an image file, click the image icon on the toolbar. A dialog box displays prompting for the location of the file (see Figure 8). Enter the URL for the image, a description and the image title into the appropriate fields and click Insert.
Figure 8: Inserting an Image.
21. To integrate to social media accounts, click the social media icon on the toolbar. A dialog box displays the social media icons that will display in the newsletter (see
Figure 9).
Figure 9: Integrating to Social Media.
22. Select the desired icon size – large or small and click Add. The editor inserts the icons at the top of the newsletter.
23. To insert custom characters, click the insert custom character icon on the toolbar. A dialog box displays the characters that may be inserted (see Figure 10).
Figure 10: Inserting Special Characters.
24. Select a character to insert it.
25. After placing all the text, click the spell check icon on the toolbar (see Figure 11) to spell check the newsletter.
Figure 11: HTML Editor Spell Check.
26. Select the language from the list. Spell checker displays misspelled words and provides suggestions for correcting errors.
27. To view the Plain Text version of the newsletter, click the Plain Text tab.
28. Click Import from HTML to load the newsletter text from the HTML version into the Plain Text version of the newsletter.
29. Click Wrap Long Lines to allow the newsletter to fit into the subscriber’s e-mail viewing window, so the newsletter is easier to read.
30. Click Add Attachment to attach a file to the newsletter. Use the pop-up window to locate the file on your computer and select it.
31. Click Test Message to send a preview to your e-mail address. A dialog box prompts for selection of the e-mail address where the newsletter should be sent (see Figure 12).
Figure 12: Sending a Test Message.
32. Select the e-mail address where the newsletter should be sent using the Send Test to drop-down list and click Test It.
33. Click Spam Check to verify the newsletter complies with Spam laws and view any items that may trigger anti-spam filters. A dialog box displays the results of the test (see Figure 13).
Figure 13: Checking the Spam Score.
34. Click Save as Draft to save a draft of the newsletter and work on the newsletter later.
35. Click Save as Template to save the newsletter as a template for reuse later. A dialog box prompts for entry of a template name (see Figure 14).
Figure 14: Saving a Message as a Template.
36. Enter a name in the Template Name field and click Save.
37. Click the appropriate checkboxes to track newsletter performance, including the open rate, click-throughs and Google Analytics.
38. Click Next Step to select message recipients (see Figure 15).
Figure 15: Selecting Newsletter Recipients.
39. Click one or more of the subscriber list checkboxes or click Select all contacts list.
40. To select only some of the subscribers on a list, click the plus sign for the list. Selection options display immediately below the list (see Figure 16).
Figure 16: Narrowing the Newsletter Recipient List.
41. Click the appropriate option to select all members, active members, inactive members or clients (used for sales tracking).
42. Click I want to select contact manually after this step (see Figure 17) to continue narrow down the contact list, if needed.
Figure 17: Saving the Newsletter Recipient List.
43. Enter a group title in the Save settings as field to create a group name for the contact list configuration and click save.
44. Click Next Step to schedule the delivery date and time (see Figure 18).
Figure 18: Scheduling Newsletter Delivery.
45. Click Send this Newsletter immediately to send the message
OR
Click Set the delivery date/time to display the delivery date and time fields (see
Figure 19).
Figure 19: Setting the Delivery Date and Time.
46. Click the calendar icon to the right of the Date/Time field and use the drop-down lists to select the date/time and select a time zone from the Time zone drop-down list.
47. Click Share on Twitter and enter Twitter login and password to Tweet about the newsletter (see Figure 20). The Twitter Message field defaults to the newsletter subject line.
Figure 20: Adding Twitter and RSS Announcements to a Newsletter.
49. Click Publish in RSS to send a newsletter publication announcement to followers of your RSS feed.
50. Click Next Step. A confirmation message displays.
