Building an Effective Follow Up Campaign

Use AWeber to create follow up messages that are sent to the subscriber list generated by the opt-in form on your web site. Refer to Getting Started With AWeber Email Marketing for more information about how to configure a subscriber list and the associated e-mails and web form.

AWeber enables users to create as many follow up messages as needed. Users may create a sequence of messages ahead of time, so all subscribers receive the same information in the same timeframes after joining the list.

To configure follow up messages:

1. Select Follow Up from the Messages tab. The Follow Up Messages page displays (see Figure 1).

Figure 1: Follow Up Messages Page.

 

2. Click Add New Follow Up Message. The Follow Up Edit page displays (see Figure 2).

Figure 2: Editing the Follow Up Message.

 

3. Enter a subject line in the Subject field.

4. To create an HTML message, type or paste your content into the HTML Message area
OR
To create a plain text message, type or paste your content into the Plain Text Message area.

Note: Click Wrap Long Lines to display long sentences or paragraphs in a more easily viewable format in plain text messages.

5. Click Attach A File to add a file attachment to the message (see Figure 3). A dialog box prompts for the location of the file (see Figure 4). Click Browse to select the file. Enter a comment in the Comment field. Click Attach File to upload the file to your AWeber account to be included with e-mail.

Figure 3: Configuring Follow Up Options.

Figure 4: Adding an Attachment.

 

6. Enter the number of days between message transmissions to the subscriber list in the Interval field.

Note: If this is the first follow up message for the subscriber list, the message is sent immediately after subscribers join the list.

7. Click Track Clicks to enable click-through message tracking.

8. Click Save Message to save the message configuration. The

To send a preview version of the follow up message:

1. Click the Test link associated with the desired message on the Follow Up messages list (see Figure 5). AWeber displays a dialog box prompting for e-mail address where the message should be sent (see Figure 6).

Figure 5: Follow Up Messages List with Message Ready for Preview.

Figure 6: Sending a Test Message.

 

2. Enter the e-mail address in the Email Address field.

3. Click Send Test. AWeber sends the preview message to the specified e-mail address.

4. Verify the message formatting and links. Modify the message as needed and retest until the message formatting and links work properly.

Sharing a Follow Up Campaign

AWeber e-mail campaigns may be shared amongst subscriber lists or accounts, so users can copy successful broadcast and follow up messages to save time.

To share campaign messages:

Figure 7: Sharing Messages Between Campaigns.

 

1. From the Follow Up Messages page (see Figure 7), select the messages to share between campaigns from the Enable campaign sharing for authorized users drop-down list:

• Campaign Sharing Off – do not share messages between campaigns.
• Follow Up Messages Only – only share follow up messages between campaigns.
• Broadcast Messages Only – only share broadcast e-mail newsletters between campaigns.
• Follow Ups and Broadcasts – share Follow Up and Broadcast messages between campaigns.

2. Enter the campaign from which the messages are shared in the Use a pre-defined campaign by entering the campaign code field. AWeber retrieves the selected messages from the campaign.

Note: AWeber replaces all currently configured Follow Up messages with the messages retrieved from the source campaign.