GroupMail – The advanced Mass Email Marketing Software
E-mail lists remain one of the most effective forms of advertising available, especially with the new CAN-SPAM regulations that ensure that most e-mails companies send are actually desired by the recipients. This leaves businesses with the problem of determining just how to create, send, and track the results of their e-mail campaigns. GroupMail addresses all of these problems in a single elegant solution, but it packs an amazing amount of features as well.
The Key Advantages of GroupMail are…
Many people might ask why it is not practical to simply buy a relatively inexpensive computer and have it serve as a mail server. Some businesses do actually go this route instead of using GroupMail or similar solutions, but there are some drawbacks. The key advantages of GroupMail are: GroupMail has an amazing design system with numerous templates, complete tracking and statistics suite, an easy to use interface, no hardware fees, and can send your e-mails whether your computer is on or not. Add to this the fact that most ISPs do not permit mail servers without expensive third party software/hardware to circumvent such regulations, and it is clear why programs like GroupMail are so prevalent.
GroupMail Main Window
GroupMail comes with a powerful HTML-enabled Design Engine that can also handle plain Text E-mails
At the very heart of GroupMail is a powerful HTML-enabled design engine that can also handle plain text e-mails. Plain text could be a great idea for an auto-responder, but even auto-responders are starting to get fancy. Why are even auto-responders getting fancy? There are two reasons. First, HTML-based e-mails can look amazing and be equally amazing from a feature standpoint, and the e-mails companies send say a lot about those companies.
Second, since GroupMail is capable of handling the transmission of e-mails via secure off-site servers, bandwidth is no longer a serious issue. Neither is the possibility of failure or a botched batch, because GroupMail has powerful tracking and automatic batch management functions that ensure that even if a mail server goes down that all the e-mails will be sent once the mail server is available again.
The HTML integration allows for complete tracking, including the number of opened e-mails, bounces, and un-opened e-mails in any campaign. Add to this the flexibility of HTML as a platform for sharing and social media, and it is obvious HTML, is the way to go for e-mails far before looking at the multimedia aspects of HTML.
Remember, plain text is still available, as is the ability to send e-mails from your own dedicated server if you so choose. It is just hard to imagine any company using either of these options in this day and age. Especially with the powerful HTML editing features of GroupMail and its library of gorgeous templates to build from or use as customers see fit.
Perhaps the best aspect of GroupMail is the fact that it does not charge on a per-e-mail basis. A handful of quality e-mail services such as GroupMail have been moving in this direction in recent years, but not everyone has made the leap. This difference in pricing is critical for smaller and medium sized businesses that need to ensure that they constantly manage their relationship with both current and potential customers.
GroupMail Tool Window
Get Your Message Out with GroupMail
Send targeted e-mails to many recipients using GroupMail. GroupMail’s recipient list management tools ensure that you’re casting as wide a net as possible to get your business out in front of potential customers.
With GroupMail, you can easily manage recipient lists, including also import recipients from external data files. You can also copy or move from one list to another, so you can get up and running with your communication strategy in a snap.
Use HTML e-mail templates to create a branded look and feel, so recipients recognize who is sending the information.
Drive traffic to your website, promote special events, and add to your bottom line with GroupMail.
Features
- Simple graphical user interface on your desktop
- Create and manage multiple groups of recipients
- Include recipients in multiple groups
- Import and export recipient lists
- Copy, move and merge recipient information
- Send messages on a schedule
- Send messages using your Internet Service Provider’s e-mail server or directly from your desktop
- Use a variety of pre-configured templates that can be edited to suit your needs
- Send HTML and plain text messages
Benefits
- Communicate with more potential customers, more quickly
- Easily format and brand your messages for instant recognition
- Increase your website traffic and increase revenue